Web Design, SEO and Website Services

Web Design Website Services

How to create an engaging & effective website for your business?

If your business is concerned with marketing in the modern age (and what business isn’t?), then having a website is the most important step you can take to establish a presence in today’s technology-centric consumer market.

  • 78% of Internet users conduct product research online. Whether users are searching for a specific service, checking up on your business, or looking for a phone number, they're going online before anything else. This is why your website is so important in today's marketplace.
  • 57% of businesses have acquired a customer through their company blog. If this isn’t a good enough reason to have a website with a blog, then what is? Companies with a blog increase web traffic by more than 55%. Each time you launch a new blog post Google sees it as new content on your website, and comes to check it out. Because of this, having a blog is great for brining relevant traffic to you.
  • 40% of smartphone owners compare businesses online. Do you have a mobile website? If not, you could be losing out on valuable opportunities.
  • 78% of Internet users conduct product research online. Whether users are searching for a specific service, checking up on your business, or looking for a phone number, they're going online before anything else. This is why your website is so important in today's marketplace.

A poorly Designed Website WILL lose you customers. No matter how professional your company is or how strong your services are, a poorly designed website could cost you more than you think. Nowadays, your website may be the first thing that consumers see before making a purchasing decision. People are turning to the Internet to find products and services now more than ever. If you’re unsure if your website is up to the standards of consumers, there are several telltale signs…

Subpar Functionality: It’s important to ensure that all your links, videos, and graphics are running smoothly at all times. In some cases these issues may be unbeknownst to you, but make sure you’re proactive and get a problem repaired as soon as possible.

User Experience: Consumers want websites that are easy to use yet still provide eye-catching options. For example, a simple link that directs them to a product isn’t as pleasing a link highlighted in blue, with a beautiful picture and a product description beside it. In addition, service information and products should always be easy to find. Obscure, hard-to-find information is a disappointment to consumers as they want to find things as quickly and as effortlessly as possible.

Categories: Your website should be designed with categories for each product and/or service you offer. This not only helps your site look cleaner, but it also ties into the user experience, making it simpler to find information. If your products and service information is scattered sporadically throughout your website with no order, then your site probably needs an overhaul.

Font Size, Text, and Search Boxes: Outdated text, hard-to-read fonts, and websites without a prominently placed search box all plays a part in a poorly designed website. If your website isn’t designed in a user-friendly way, you run the risk of not only losing potential paying customers, but also current customers as well.

Consumers do research before they make purchasing decisions, whether in-store or online. If your website isn’t designed with the customer in mind, these consumers can easily move on to a similar business with a better website design. Word gets around easily online, especially via reviews. If someone has a difficult time on your website, there is a good chance that this information will be shared with others. Most people don’t return to a difficult website, including, in some instances, current customers.

How to Design an Effective Website

You must remember that your business’s website is competing against literally thousands of other websites that are designed to attract your customers and keep them. In order to gain the competitive edge, your website has to be good. A good website is effective at getting high search engine rankings, attracting visitors and converting visitors into customers. The following are some tips for how to design an effective website.

Fill your site with high-quality content. It's a time-tested fact that the websites with the most traffic have one thing in common: they provide users with well-written, relevant content. The value of quality content is so high that users will even put up with pesky advertisements and a poor design aesthetic in order to access it. If you want to get and keep visitors, provide them with something great to read. If you don't have much time to curate your website, you can always go to copywriting services, freelancers or professional copywriters to write it for you.

Organize your site’s content in a format that users can quickly navigate. Internet users tend to scan web pages before committing to read them. That means they're looking for some key information on your page right off the bat, and if they don’t find it, they'll leave your site in favor of another. Organize the content on your site with clear headers that identify the main topics and sections of your content.

Your website needs to be user-friendly. That means you need to keep your web design simple and intuitive. Don’t make users guess about anything, or else they will leave your site. Keep the layout clean, the content concise, and the headers and links conspicuous.

Require as little from the user as possible. Web surfers are used to getting what they want right away. It’s all about instant gratification. Don’t make them complete an interrogation in order to navigate through your site. If you do want your guests to subscribe to your site for complete access, at least provide something upfront to prove your worth.

Employ search engine optimization techniques. It's safe to say that a well-designed website absolutely must be optimized. Why spend the time, money and effort to create a quality website, only to have it go unnoticed by Internet users? If you don’t utilize SEO, then your site won’t be favorably ranked on search engines and people won’t see it. It’s that simple.

Be active in social media. In 2019, having at least a minimal presence in social media is a must. Social Media Marketing is a profession on its own, so do not ignore these channels. They may not provide with as many quality leads as the rest of the marketing tools and strategies, but they do create awareness of your brand, which helps your business on the long run.

What You Should Know Before You Hire a Website Designer

These days, it’s not enough to have a business website. Your website must be designed so that it attracts attention, holds attention, converts visitors into customers, and inspires them to visit again. Web design is much more than aesthetics. It's a complex undertaking that requires a good deal of specialized knowledge. If your website is not professionally designed, chances are it's not working for you to its fullest capacity. So who will you entrust your website design to, and how do you know you’re making the right decision? Here is a guide to what you need to know before you hire a website designer…

You should be the owner of your domain name. Some web designers take advantage of customers who know little about how websites work by purchasing the domain names themselves and then charging a fee for their use. They may even hold the site hostage by increasing their rates and forcing you to pay (or else you lose your domain name). Purchase your domain name BEFORE you hire a designer, and then have the designer create a site for that domain name.

Know what you want. Your web designer can help bring your vision to fruition, but you must be the one with a vision. What do you need out of your site? For example, will you be maintaining a blog, creating an online catalog, using a virtual shopping cart, or hosting a forum? These are things you need to know about your site before you commission someone to create it.

Experience equals reliability. There are many fly-by-night web designers who do their work as a hobby or side job. While they may be able to create great-looking and functional websites, you can’t necessarily count on them to stay in the business. That means you could end up with a website and no back-end support for when you decide you need to make some changes. Hire a designer who has a proven reputation, and who is likely to stick with your website for the long haul.

Get an outlined and firm price. Depending on your needs, the cost of web design can vary greatly. Before you hire any web design firm, make sure you know exactly what you're getting into. You don't want any surprise fees or pricing.

So, what now? Act! Hopefully you now understand why a website is vitally important to your business. If you have any questions please feel free to give us a call at (630) 296-6932. We'd love to get a website online for you. We'll always put your needs first. Here’s to your success!

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We are a full-service web design firm based in Europe. We can help you with your website, social media, web hosting, branding, mobile websites, SEO and much more. If you’d like professional help with your website needs, don’t be shy! Contact us today.